Wilburforce Foundation

Strengthening Conservation Communications

Across Western North America, Wilburforce Foundation funds and empowers the people on the frontlines of conservation — scientists, Tribal leaders, grassroots advocates, and community organizers protecting irreplaceable wild places. But even the most critical efforts can go unseen without the ability to clearly communicate their value. To influence policy and public understanding, Wilburforce identified a critical need: helping grantees speak with stronger voices, clearer brands, and story-driven tactics that move people to act.

True Blue has been Wilburforce’s long-term strategic communications partner — helping the foundation build capacity across its entire network. We’ve elevated organizational brands, modernized digital infrastructure, and designed campaigns that translate science into action. Through targeted training and one-on-one coaching, we’ve sharpened narrative frameworks, strengthened visibility with decision-makers, and equipped conservation leaders with the confidence and skills to tell powerful stories about their work. This support has helped dozens of organizations — including the Yellowstone to Yukon Conservation Initiative, New Mexico Wilderness Alliance, The Endangered Species Coalition, The Conservation Alliance, and New Energy Alaska — build credibility and connect with policymakers, media, and communities in more compelling ways.

Impact

By investing not only in ideas but in the ability to communicate them, Wilburforce has transformed how the conservation movement shows up in public. Grantees are expanding their influence, mobilizing new supporters, and driving tangible policy wins — from permanent protections for millions of acres of public lands to major regulatory advances for wildlife and climate. These communications investments now ensure that innovation does more than spark progress — it leads to lasting change across the places Wilburforce exists to protect.