Premera Blue Cross

Elevating a community-focused healthcare leader

Premera Blue Cross, a leading not-for-profit health insurer in the Pacific Northwest, believes in reinvesting in the communities it serves. From 2018 to 2023, the company directed more than $100 million to hundreds of partner organizations across Alaska and Washington, strengthening rural care, advancing health equity, and expanding behavioral health services.

True Blue was brought in to help tell that story.

We transformed this complex, multi-year initiative into a clear, compelling narrative called Well. Beyond. The campaign produced an eight-episode documentary video series and a storytelling-driven website that elevated the voices of community partners tackling some of the region’s most pressing healthcare challenges.

Impact

The results were substantial: Well. Beyond. strengthened Premera’s reputation, built public trust, and deepened relationships with community partners, policymakers, and regulators. It aligned Premera’s work with public health priorities, highlighted the company’s commitment to addressing healthcare disparities across the Northwest, and reaffirmed its role as a compassionate, community-focused healthcare leader.