Brooke Blue is the Founder and CEO of True Blue Strategies, a national advocacy firm that helps mission-driven organizations, businesses, foundations, governments, and political campaigns navigate high-stakes challenges through strategic communications and advocacy.
For more than 20 years, Brooke has built winning campaigns where public opinion, politics, and policy intersect. Her work spans candidate races, ballot measures, national advocacy campaigns, corporate social impact initiatives, and public affairs strategies with a focus on helping clients influence public opinion, elect leaders, shape policy, build enduring movements, protect natural resources, strengthen democratic participation, and tackle some of the nation’s most complex challenges.
Brooke founded True Blue in 2014 with a simple belief: the country’s toughest challenges require smarter strategy, stronger storytelling, and broader coalitions. Today, True Blue is known for building campaigns that earn trust, shift public opinion, and inspire action by connecting strategy with the emotional truths that move people. Rather than relying on conventional playbooks, her team creates authentic movements that resonate across audiences and drive lasting change.
Brooke was named one of the American Association of Political Consultants’ 40 Under 40, and under her leadership, True Blue has earned more than 100 national awards across advocacy, public affairs, political communications, and design, including Public Affairs Agency of the Year and Design Agency of the Year.
Brooke earned her degree in philosophy from the University of Washington and studied feature film writing at UCLA—an unconventional combination that continues to shape her approach to strategy, storytelling, and human behavior. Outside of work, she’s happiest exploring new corners of the world, extreme gardening, cooking memorable meals, or convincing herself that one more house renovation project is a good idea.
