Alison is the kind of strategist clients never want to lose. Thoughtful, proactive, and relentlessly detail-oriented, she’s known for anticipating challenges before they happen, asking the right questions, and ensuring nothing falls through the cracks. Clients trust Alison because they know she’s always thinking one step ahead.
At True Blue, Alison leads integrated advocacy campaigns from strategy through execution, partnering with clients to navigate interconnected issues while keeping campaigns on time, on budget, and relentlessly focused on results. She has managed political campaigns, ballot measures, public affairs initiatives, and advocacy efforts of every size, earning a reputation for turning ambitious ideas into exceptionally well-executed campaigns.
A paid media strategist at heart, Alison specializes in designing cross-channel campaigns that reach the right audiences at the right moments. From television, radio, print, transit, and out-of-home advertising to highly targeted digital media, she understands how every channel works together to maximize impact. Her strategic approach ensures campaigns don’t just reach people, they move them.
Known for her calm leadership, sharp instincts, and unwavering commitment to her clients’ success, Alison believes the best campaigns are built on strong relationships, thoughtful planning, and flawless execution.
Alison enjoys aimlessly exploring new places on bikes and on foot. She aspires to one day be as crafty as her mom and is working on knitting her first sweater—a statement that will probably never have to get updated. Alison is the proud owner of a chatty cat named Pepper.
