BNSF Railway

Elevating the public reputation of one of America’s largest freight rail companies

BNSF Railway runs a 32,500-mile network across 28 states and three Canadian provinces, moving the goods that keep America going. True Blue partners with BNSF to tell that story, supporting a 170-year mission of connecting people and products across the country and around the world.

We strengthen BNSF’s reputation and help the company navigate a complex regulatory environment through digital advocacy, cross-channel campaigns, and targeted email programs. Our work makes it easier for communities, customers, and policymakers to understand BNSF’s investments and the role freight rail plays in their everyday lives.

Impact

This partnership delivers results. We created communications tools and campaigns that supported a multi-billion-dollar, first-of-its-kind rail facility in Southern California. We built a national safety campaign encouraging people to stay alert and stay off the tracks. And we elevated the reputation of one of the largest freight rail companies in America. Our work with BNSF has earned 10 national awards for public affairs excellence.