The Conservation Alliance

Modernizing an Iconic Brand to Power the Conservation Economy

With a legacy of protecting wild places through business leadership, The Conservation Alliance needed a brand as bold and inclusive as its vision. The old identity felt stale—and risked alienating the very audiences they needed to grow their impact.

True Blue led a full rebrand and website overhaul, recentering the organization around people, community, and the power of business to drive climate solutions. We reshaped the voice, visuals, and strategy to reflect a diverse, modern coalition united by conservation.

In the first year post-launch, TCA grew its social media following by 20%, expanded and diversified its membership, and secured a new Pinnacle Member—its highest level of annual financial support. The revitalized brand is earning praise from major companies, attracting new partners, and opening the door to greater influence and funding.

This work won a national award for Logo and Branding.