Stop Pebble Mine

Defending the World’s Greatest Wild Salmon Runs

Bristol Bay is home to the last great sockeye salmon run on Earth—a $2.2 billion industry and a way of life sustained for millennia. The proposed Pebble Mine threatened to poison these waters, wipe out fisheries, and devastate local communities. When federal protections faltered, True Blue reignited the fight.

We supercharged the Stop Pebble Mine campaign—mobilizing grassroots advocates, driving 75M ad impressions, 4M public comments, and national headlines. Spanning multiple administrations, our efforts helped secure permanent protections for Bristol Bay.

The campaign earned 20 national awards, including several Best in Show.